Rainy Window DeskDusk · rain

10 of a growing library of AI-generated, fully-owned scenes · music open-source, off by default

Fortuna Press · Laurel

Every expert has a book in them. Let’s crown yours.

Settle in. From a half-finished manuscript to media coverage — produced, registered, positioned, launched. One calm command center.

See how it works↓

The problem

Self-publishing is a dozen disconnected tools.

A writing app, an editor, a cover designer, a formatter, ISBN registration, KDP and IngramSpark, ARC services, a launch plan, outreach — and none of them talk to each other. Laurel is one calm command center, from manuscript to media coverage.

One project, end to end

Carry a single book from blank page to launch day — no exporting between a dozen disconnected tools.

AI does the lift, you stay the author

Every word is yours. Laurel drafts, edits, and plans alongside you — it never signs the book.

Know before you launch

An honest sales-potential read, real press angles, and a launch plan — before you spend a dollar on it.

How it works

One instrument, four moves — draft to launch.

Produce

Write, edit, design, format, narrate — in your voice.

The Creator Studio
The Editor
Cover Studio
Designer & Formatter
Audiobook Studio

Register

ISBN, metadata, pricing, distribution — the business plumbing, handled.

ISBN & Metadata
Business Setup
Where to Publish
Pricing Strategy
Distribution Execution

Position

Know if it'll sell — before you launch.

Sales-Potential Score
Newsworthiness
Market Fit
Elevator Pitch
Retail Blurb

Launch

Get read, reviewed, and covered.

Launch Playbook
Source Match
Outreach Finder
ARC & Reviews
Sales & Royalties

Choose your co-writer

You pick a writing partner — not an LLM.

Eight professional editorial partners, each with a distinct sensibility. The model lives behind the persona — and your own voice stays the anchor. We direct the craft; we never write away who you are.

The Architect

Structural editor

Structure first — frameworks, throughlines, the load-bearing argument.

The Minimalist

Line editor

Cuts to the bone — concise, punchy, every word earns its place.

The Developmental Coach

Developmental editor

Encouraging, big-picture, keeps you moving past the blank page.

The Provocateur

Critical editor

Challenges your thinking — sharpens the argument, plays devil's advocate.

The Stylist

Prose editor

Sentence-level craft — rhythm, image, lyric.

The Storyteller

Narrative editor

Narrative drive — scene, arc, hook, momentum.

The Scholar

Rigorous editor

Rigor & precision — evidence, accuracy, careful claims.

The Ghostwriter

Adaptive co-writer

Disappears into YOUR voice — gets words on the page fast.

Own your work

Most authors hand over the one thing they can’t get back.

Traditional contracts can take your copyright, lock your rights behind math you can’t verify, and claim your next book. With Laurel, you keep all of it.

Why authors choose to own their work →

From Fortuna Press

Every expert has a book in them.

The distance between a finished manuscript and a discoverable, well-launched book shouldn't take an agent, a traditional publisher, or a dozen disconnected tools. Laurel is the instrument we built to close that gap. AI carries the load; you stay the author.

Pricing